Benefit Plan Services
Rebranding / Messaging / Responsive Website Design & Development –
The Affordable Care Act presents complex challenges for employers, adding exponential complexity to providing and administering employee healthcare with new benefit requirements, compliance and affordability mandates.
We created a new brand identity and web presence for Benefit Plan Services that instills confidence and represents their considerable expertise to meet the challenges ahead. We crafted a unified message across all touchpoints and communication assets. We created a strong, clear rational voice that cuts through the confusion and chaos to demonstrate how BPS empowers employers with tailored plans that protect and promote the health, and strength of their employees – and their business.
We designed a responsive website that works fluidly on desktop and across mobile devices. The website showcases and differentiates BPS’s product offering as well as serving as a guide to educate and promote understanding.