3D CHARACTERS – We created a series of 3D characters for Riders Jeans designed to resonate with pre-teen girls.
The Riders Girls were a big hit serving as brand icons for Riders Jeans for over six years. We designed a full range of companion 3D characters and accessories to keep their style fresh, on trend and on target coordinating with each seasons’ product offering. The Riders Girls made appearances everywhere from product hangtags and ticketing to retail signage, point of sale, print ads and licensed accessories. They even made a screen debut as animated characters for VF’s National Sales Meeting to introduce their own line of branded accessories for girls.